Showing posts with label Trade Shows. Show all posts
Showing posts with label Trade Shows. Show all posts

Sunday, September 14, 2014

The Pros and Cons of Renting Versus Buying a Trade Show Exhibit

There are pros and cons to both renting or buying a display or exhibit for trade shows. Many companies choose to rent a display over and over again even though they could have saved a lot of money if they purchased their display. Conversely, some companies make significant investments in buying a new display and could have saved a lot of money by simply renting. Here are some tips to help you decide which option is best for your company.

Top 5 Benefits of Renting an Exhibit
1 - No large upfront investment required
2 - You do not have to add the exhibit to your balance sheet as an asset
3 - You can deduct the cost of rentals, compared to having to amortize the cost of purchases over multiple years
4 - Change your display style or design as often as you wish without incurring additional expense
5 - No storage fees

Top 5 Benefits of Buying an Exhibit
1 - Save money over time by eliminating a recurring rental expense
2 - You can store your exhibit at your own facility to save on storage fees
3 - Exhibit purchases can be leased or financed to spread the expense out over time
4 - Additional customization options are available
5 - You can make last minute decisions on event participation and know the display is available.

Nowadays almost every exhibit design is available to rent and competition in the rental business has driven pricing down slightly. A good way to decide weather to rent or purchase a new exhibit is to honestly access your needs. If you plan to participate in at least 4 trade shows with the same exact display you should start to consider purchasing your exhibit. If you plan to exhibit in at least 3 events a year, for 2 or more years, using the same exhibit you should definitely purchase.

If you are unsure ask your exhibit company if they would allow you to apply a portion of your first rental price toward the purchase of an exhibit after you had a chance to see how the design works out for you at an actual trade show. If it worked out well and you plan to use it again, you may want to own it. If it does not suite your needs you can try a brand new design for your next event.

For more information on renting versus purchasing an exhibit visit to compare models and options.

Saturday, May 3, 2014

Trade Shows Are Thriving in 2014

Could 2014 be the year that brings Trade Shows back to the "Must do" side of the budget for marketers?

Next week begins with the 2014 National Hardware Show in Las Vegas and all indications are that the show will be much bigger and definitively more crowded that it has been in over a decade.

The 2014 show will feature nearly 3,000 exhibiting companies and takes up two full convention halls as well as outdoor exhibitors. The most impressive statistic is that there are over 600 new exhibitors at this year's show and the 2014 show features the largest number of new products ever. It's great to see new companies such as TurfShade understand the value and opportunity in participating. Below is a picture of a POP Display we produced for Turf Shade. If the show is a success for them you may see this display in retail stored across the country in 2015.

Related to the industry in general, the National Hardware Show ranks around 30th in the countries largest trade shows. Shows like the AG World (Agricultural) and CES (Consumer Electronics) top the list. 

For more information on the size, locations and industries for all trade shows visit

CDS Displays wishes all exhibitors success at their trade shows this year and are always here to help with Trade Show knowledge and expertise. Please +1 this article if you found it worthwhile or interesting.

Monday, October 14, 2013

How To Stand Out From The Crowd At Trade Shows.

We always get questions on to how to stand out from the crowd when exhibiting at a Trade Show. Here are some proven suggestions:

Colors - Every year the trade show industry associations do studies on what color(s) seem to get the most attention at Trade Shows. Every year the answer is the same, yellow wins. Followed by red and then orange. (see how that red caught your eye)

Sound - Any type of unusual sound or sound effects will do, but there are 2 sounds that really seem to grab people. The first is the sound of compressed air being released. This trick has been being used by Fun Houses for years to catch the attention of visitors. The easiest way to get this sound at your booth is by filling balloons. The next the sound (click click) of the prize wheel. Just know that having poor prizes on your wheel like 10% off your purchase or a t-shirt will loose the attention just as fast.

Smells - One of the most successful smells that we have seen is fresh hot popcorn. It reminds people of younger days and of a delicious treat of course. I have seen people wander the aisles blindly simply following their nose to find the popcorn.  

Pretty People - Yes we are talking about Trade Show Models. We are not talking about women in skimpy outfits, but it is true that very attractive, professionally dressed men and women do catch many people's attention and can get you that extra moment you need to stand out.

A Crowd - One of the best ways to stand out in a crowd is to start a mini crowd of your own. People always stop to see what they may be missing when  a large group of people are lined up or gathered. So how do you start a crowd, we'll make that the subject of our next blog post. It's too long to list here, but a celebrity is the #1 way.

Big Bold Message - At most Trade Shows the exhibit booths look quite similar. Except for a handful of companies who really seem to get it, not many companies make an effort to stand out. All of the suggestions listed above will help you to stand out, but once you get noticed you better have something good to say. You should have an offer, a promise or a major value proposition that is BIG and BOLD in their face. Don't be afraid. Your at a Trade Show and that's the name of the game. There is a reason so many Trade Shows choose to locate in Las Vegas. And there's a reason that the Las Vegas Strip is littered with roller coasters, huge water fountains, live volcano's. It's bold and it gets attention.

This article was written by Joe Bottone from CDS Displays for more information of to contact Mr Bottone visit

Tuesday, May 31, 2011

2011 Summer Trade Show Season

The Summer has traditionally been the "slow" time of the year for trade shows, but 2011 is seeing something new. Many of the fall shows have changed their dates for 2011 and will take place in the summer. Specifically the HBA Global Expo in New York's Javits Convention Center.

The 2011 HBA Global Expo is taking place June 28 - 30 this year and is a nice change for companies like CDS Displays who provides displays, exhibit rentals and graphics to several HBA Global exhibitors. We are happy to see this popular show moved to the summer.

CDS has provided so many exhibits for the HBA Global Expo over the years that we actually created a separate micro-site specifically for HBA Global exhibitors. is our show specific website. We are considering creating a similar site for the New York Toy Fair since that too is a very busy rental show for CDS Displays. You can see some of our 2010 Toy Fair display examples at our main website and on our Facebook page