Big Custom Displays Can Be Portable

It's a myth that a large custom island trade show displays can't be portable.

This myth was created by the display companies who want to build everything out of wood and ship it in even larger wooden crates, but it's just not true. 

CDS Displays has been providing large custom island trade show displays and exhibits for over 30 years and we have hundreds of examples to prove it. Of course we aren't the only ones, but we were one of the first and still one of the largest in the industry.

Today's custom portable and modular exhibit systems such as Delta Matrix (BeMatrix) and Medallion can provide endless customization options and still remain portable.

 

 

Designing using these systems does require some skill and experience, but so does designing for traditional wooden construction exhibits.

I have seen wood and metal custom exhibits that need 19 crates to pack and ship that could have fit in just 4 if a portable exhibit system was utilized.

So remember, before you lock yourself into a multi-year commitment to ship, material handle and store a large exhibit, be sure to see if it could be built using a portable custom system. It will save you money on the initial purchase and every time you use it.

A Resurgence In Trade Show Attendance

Last month during the New York IBS (International Beauty Show) at the Javits Center in New York City we noticed a very significant resurgence in attendees. I personally have not seen a trade show crown like this since before 9-11-2001. Below are a few pictures that we took at the event to shows an example of the crowd.

Sure there was a big draw at this Milania booth due to the attendance of Real Housewives star Teresa Giudice, but this is a not just a coincidence. We have seen similar attendance increases at many other trade shows so far this year.

 

Of course it doesn't hurt to have a great looking booth like Milania and a celebrity in attendance to drive those crowds to your booth. The show was a selling show for Milania and a big success. They completely sold out of product and as you can see from some of these additional photos the shelves were full.

Milania display by CDS Displays - www.cdsdisplays.com 

What actually constitutes a "Pop-up Display?"

The term pop-up display is often misunderstood since there are several types of displays that can fall into that category. To an experienced trade show industry professional a "pop-up display" usually refers to a standard 10 x 10 curved display that utilizes magnetic front panels that are either fabric covered or graphic printed. Pop-up displays often utilize their shipping case as a front counter or podium. The industry term for this is a "case-to-counter" conversion kit.

There are several newer types of displays that fall into the "pop-up" category including big fabric displays and flag frame displays. The difference between a traditional pop-up display and a big fabric pop-up display is that with the newer style, big fabric displays the graphic actually remains on the frame when the display is setup and taken down. Where the traditional pop-up displays need to have the graphics detached and reattached for setup and breakdown.

The flag frame style of pop-up displays also keep their graphics in place when setup and taken down. This obviously makes it much easier to and less time consuming to setup and break down the newer styles of pop-up displays versus the traditional pop-up displays. The main difference between a flag frame and a big fabric pop-up display is the graphics configurations. A big fabric display utilizes a large single graphic graphic where a flag frame unit allows for multiple graphic panels which adds a level of versatility and style.